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Be confident that your stakeholders won’t leave your research on read

Want to whip heads with your reports and presentations? Want to be more confident when convincing explaining the value of user research? Want to add fun, engagement, and FOMO to your research process and write insights that turn the heads of executives and maybe even the CEO? Every two weeks, we'll ditch the generic approaches that get us stuck in a rut so you can gain confidence in your research craft and process—even if you don't consider yourself an "expert."

“First, you are AMAZING! Thanks for the generosity you have in sharing so many good resources. I’ve been reading and following you for a while now, and you are my go-to in terms of research inspiration. The emails and content are fantastic! All the curated content is not just a piece of info but useful ones that one can take back to a workplace and implement!”

Supercharge your research, effortlessly

I curate the world’s most creative, helpful, new, and informative user research-based articles, podcasts, events, books, and academic resources and send that straight to your inbox. Plus, you get to submit all your questions I personally answer—because you can’t salsa dance until you see how it’s done, right? It’s a quick, 10-minute hit of creative inspiration that you don’t have to lift a finger finding (besides clicking into the email, of course) to help you get in the right mindset to approach your research projects confidently in new and creative ways.

“I just wanted to reply, this content speaks directly to me! After 6 years as a user researcher, I'm looking for my next opportunity and dusting up case studies and my resume. I've been using your recommendation on case study writing, and you are so right, never again! This will now be a quarterly task I take on to ensure resume and work examples are ready to go! ‘If you stay ready, you don't have to get ready!’ sage advice! Thanks Nikki, LOVE your newsletters and content, it's nice to know I'm not alone in this expertise and also in this particular experience/moment in life.

YOU ROCK!”

Enjoy work again and have fun doing user research

Whether you are a senior UXR, beginning your journey, dipping a toe in the user research world, or just want to see what this whole user research thing is about, have fun with user research instead of viewing it as a chore. By signing up for my content, you’ll start to view UXR through a more creative lens. With review of my actual work, you’ll have examples of what works at your fingertips whenever you need to jump-start your creativity, so you’ll never feel like an unoriginal impostor again.

“Thank you very much for your newsletter. I find all your content so useful and insightful. And the most important thing is that you somehow manage to include all levels of UX researchers in your content. I hope that you will never stop sending them, as we really get a lot from it”

If you want less email, you can always unsubscribe

Sometimes it's hard to want to invite (yet another) thing into your inbox. That's why it’s easy to get you out of jail free, in case the content isn’t your jam. And, don’t worry, I won’t be offended if you like peanut butter more than jam and unsubscribe. It’s important to me that you get what you need as a UXR and that your inbox isn’t clogged like a nose with a bad cold!

“Hi Nikki, I would like to tell you that your content is the best. You make something strange in me: love a newsletter. Thank you very very much for all the work you do and share.”

And who am I? That's one secret I'll never tell...

Kidding (but desperately hoping you got the reference) 😄

I’m Nikki.

I once entered a bar as a normal graduate student and emerged as an aspiring user researcher. 

I first heard about user research at an NYC bar party way back in 2015, the year we had the seemingly never-ended debate on whether that dress was #blackandblue or #whiteandgold and also the year Google changed its logo for the first time since 1999.

I’d love to say, since becoming a user researcher, I haven’t looked back, but there were quite a few times when I seriously considered quitting to be an interior decorator or open my own bookstore (which my husband still has to tell me is a financially irresponsible idea). 

What gave me self-crippling doubt about user research?

I was so lonely as a UXR team of one that I practiced my presentations in front of the bathroom mirror at work rather than with colleagues.

My fingers nearly broke from the hours I spent googling “how to build a persona,” “what is an executive summary,” or “how to write insights that stakeholders will actually listen to and care about that will also get me promoted because all I do is work?” (The last one didn’t yield great results.)

Luckily something told me to keep on keeping on, and now people call me an “expert in the field” - someone once even called me a “legend.” I have written over 250 articles - I am attempting to wrangle them into a book, stay tuned - on user research, spoken at dozens of conferences, and upwards of fifty podcasts and events with super cool people and organizations such as UXPA, dscout, UXInsight, and Dovetail. I also spoke one-on-one with my idol, Indi Young, during a conference tech check, so I’m pretty thrilled.

The point is, I don’t want you to experience the crippling self-doubt and impostor syndrome I did. I’ve rallied hundreds of user researchers together, cheering them on and supernova-ing their careers so they are fulfilled in their careers and turning heads with their amazing research

If my newsletter isn’t the only thing you need…

Let’s hang out

For the user researcher who is ready to ditch impostor syndrome and have their work so valued, stakeholders are begging for more insights

User Research Membership

Become the kind of researcher that teams come to. Become the kind of researcher that teams beg for insights from. Become the kind of research who knows your presentations won’t die in a dusty Google Drive folder.

Join the community that will support you through any struggle, embarrassment, or question you have.

1 x 1 Mentorship

For the user researcher ready to gain confidence and agency over all aspects of their user research career and get into high-support.